Professional photographers who demand one of the fastest, reliable, and efficient memory cards will be impressed with new CompactFlash and Secure Digital (SD) media.

 

Introduced by digital camera/camcorder accessory manufacturer, Hoodman Corporation and developed over a three year period with PC Partner USA, the cards offer an enhanced speed range: 150Xmax – 133Xmin for 512MB, 1GB, 2GB, 4GB and 8GB CompactFlash cards and 150X for 1GB, 2GB, and 4GB Secure Digital cards.

 

Each PPO card uses up to 20 percent less battery life, thanks to a new PowerMiser controller technology designed to save battery life for taking images, not processing. Only Single Layer Cell Flash memory is used in the PPO line, which carries a lifetime warranty.

 

“We have been supporting the Hoodman product range for some time and appreciate their attitude of looking for new opportunities. The PPO line of Hoodman memory cards is a prime example of this. By working closely with PC Partner they have developed products that target specific requirements for the professional photographer, such as speed and power usage. We see these products working well for the local market,” says Michael Marlborough, General Manager, Borge’s Imaging, exclusive Professional Photo Dealer for the PPO product line.

 

“I shoot  around 1300 digital images on any given job, using a 5D with a 2.8 stabiliser lens that takes up a lot of power, so speed and efficiency are vital when it comes to choosing a memory card. The CompactFlash and SD cards not only save battery life but also now have enhanced speed – a plus for me,” says Sydney wedding photographer Tom Psomotragos, whose passion has ignited his involvement in film, theatre, art photography and photo journalism.

 

PC Partner USA was chosen to assist Hoodman Corporation in the PPO line because of its track record for producing reliable professional memory cards in the USA. 

Borge's Imaging Pty. Ltd. was established in 1980 (as Borge Andersen & Associates) to satisfy the demands of professional photographers in all areas of the industry including Universities and Government Departments. In July 2005, its name changed to better identify the company as a supplier to the wider imaging market.

 

 

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Professional Performance Only (PPO) & PowerMiser are trademarks of Hoodman Corporation.

 

Michael Marlborough (General Manager, Borge’s Imaging)

 

Colleen Bate (Public Relations)